National Agents:
You have a valuable license that you worked hard to get. Average agent commission in this area: $10,000 net to you. Make it earn its income for you.
Here’s how in a minute:
1) Free Email campaign to your sphere with interesting information about Real Estate every 21 days. Subject line: Real Estate in a Minute. You are like a newspaper reporter, finding good reasons to buy, local news or MLS stats of interest.
Find it by searching Google for good real estate news in northern Virginia and paraphrase. Do not copy word for word. Have your signature line as a Realtor. It lets them know you’re a Realtor.
2) Direct Mail campaign: Find a subdivision with good turn over ratio and send the large post card monthly. It should always have MLS stats. . This gets you listings, which is the name of the game. Turn over ratio: Search public records for number of homes. Divide that by number of Solds in the last year for the percentage turn over. If another listing agent has the predominant number of sales, move on to another subdivision.
3) Ramp up Social Media, such as Facebook. Normal short phrases about Real Estate is all you need. I was looking thru the Realtors MLS yesterday for my client and saw a swimming pool house for $ ( find one, no address)
Or maybe put up a new headshot with your Realtor logo shirt. Get our logo at Stitching Station at Dulles Town Center mall where we paid the set up fee. You bring in your own shirt and it’s done in 10 minutes for about $10. ( while you shop in the mall.
4) Do a short video on YouTube to get your name at the top of the search engines. See this example, which is way too long but the video intention is not so much what you say, it’s how friendly you appear. https://www.youtube.
(Paul chose his South Carolina agent this way and still got a 25% referral fee).
Have fun with your license! Real Estate is an exciting and rewarding business.
This has been another exciting and rewarding ” Training in a Minute“.