National Agents:
Other agents fail when going door to door with fliers because they do not know about the secret Turnover Ratio strategy. Combined with beautiful weather, below is your step by step guide for getting a listing. But don’t wait until Winter.
What subdivision do I choose?
We want to choose the highest Turnover Ratio for the target market.
First pull up 3 communities near your home.
You want only townhomes about $400-$500k
Go to Public Records:
Search each community by pulling up tax records (public records) and “Count” to receive the total number of homes in that community.
Go to Search: Residential Sales
Go to the exact same community and click “Closed in the last 365 days” and count them.
If the number of homes is 100 and the number of Solds is 8, then that is an 8% turn over ratio for that community.
You want to compare the 3 communities and look for the highest ratio.
One more step: Check who the listing agent was on the listing side. If 30 % or more are with the same listing agent, forget that community as it’s already being hit with door to door and direct mail farming from that agent.
Smart research, followed by a door to door that you are the marketing specialist for this subdivision followed by consistent direct mail that includes MLS stats will explode you to the top!
The Process:
Choose a Townhome neighborhood using turnover ratio study.
Wearing your National Realty logo shirt, ( buy at Stitching Station at Dulles Town Center Mall) go door to door with fliers and National Realty notebook.
When you get someone interested, schedule a meeting with Keith to prepare you for a listing presentation.
Your goal on the door to door is to get an appointment. When someone asks you how much their home is worth you reply: I am doing fliers right now, but afterwards I can go back to my office and do some research and come back out to tour your home. Would tomorrow morning at 10 be good or is Noon better?
Distributing door to door fliers:
Make a flier that says: How much is my home worth?
Wear your National Realty logo shirt.
You knock. If someone answers the door, tell them you are an agent and doing a free market analysis for the neighborhood and want to know if they want to know how much their home is worth. If not home, leave flier in the doorway.
Why don’t other Brokers know this? They know about door to door. They don’t know to use the “turn over ratio strategy” that improves chances of success. Your Brokers Keith and Paul are in the know.
This has been another exciting adventure of “Training in a Minute.”
Keith