Email prospecting steps

National Agents:
Did you know 80% of an agent’s clients are from their sphere of influence. Email is free. So here is how to incorporate this prospecting method into action. 

 

The Goal: Email to everyone you know  a “Real Estate in a Minute” email providing short simple info. This is to remind them you are a Realtor. (Many will not call you because they forgot you are a Realtor. So this corrects that.) 

1) First input the emails of your sphere into a “Friends group”. This will be everyone you know.

2) When emailing to everyone, email it to yourself with a bcc: “sphere group.”

3) Email your sphere of influence every 21 or 30 days

4) Your subject line:  “Real Estate in a Minute” Find interesting information about Real Estate, and pass on a short message. Realtor.com and Google have plenty but remember, only short emails.

5) Your opening would be Friends of Keith: ( your first name ) 

 

6) Always monitor your cell phone and email. The faster you reply, the better your chances of a client. 

 

7) No graphics as they end up being an attachment. 

 

8) For your saved signature line, you want something like below in italics.

9) Again, this will provide news, but mainly remind everyone monthly that you are a Realtor.

 

10) See bottom of this email for a good signature line.