The holidays are a special time for you to communicate with your sphere of influence. ( you should be emailing them anyway with monthly “Real Estate in a minute” emails). But now we kick it up a notch. Here is the plan.
For your sphere of influence: Buy a box of holiday cards, write a short personal note ( not about Real Estate, but about you or them) and insert your business card. It serves as a nice gesture and could get you a referral.
For past clients you should get them a present. A good Christmas present might be a fruit basket or Nuts. Check out Harry and David’s organic selections.
and get it shipped direct to your client with your personal greeting. They will love you for it. ( and that means repeat business or referrals.)