Many agents just go to any subdivision and hand out fliers. Wrong.
National Realty agents use MLS statistics to improve their success.
Preparation:
Make a flier that says, “How much is my home worth?” with your contact info and logo. Make about 300 copies in color. Company logo is at bottom of www.nat22.com
In MLS search 3 communities to compare:.
You want about 300 townhomes
You want only SOLD townhomes about $400-$500k
We want the highest Turnover Ratio percentage of homes Sold in the last year.
Go to Search: Public Records:
Search each community by pulling up tax records (public records) and “Count” to find the total number of homes in that community. To decrease number of homes to 300 use the map polygon outline.
Go to Search: Residential Sales
Go to the exact same community as the public records search ( same polygon) and click “Closed in the last 365 days” and count them. If 8 homes sold in the year and you have a community of 100 homes, that is an 8% turnover ratio. Compare the 3. You want the highest turnover ratio.
One more step: Of the Solds, who was the listing agent? If 30 % or more are with the same listing agent, forget that community as it’s already being hit with door to door and direct mail farming from that agent.
Action Plan:
Wear your National Realty logo shirt, carry your National Realty notebook and fliers.
Knock on door, no one home, slide the flier between doorknob.
Knock on door, someone home, state you are the specialist agent for their subdivision doing a free home value market analysis. Would they like to know how much their home is worth?
If no, No problem, do you know anyone looking to sell or buy?
If Yes, That’s good. I can do the study and come back. Is tomorrow morning good or is tomorrow afternoon better?
Then schedule a meeting with Keith to prepare. keithhartke@gmail.com
Most agents are never taught the door-to-door turnover ratio strategy because even their Brokers don’t know. (amazing)