Setting up your sphere of influence list – National Realty Intranet

Setting up your sphere of influence list under contacts in your computer.

If you have a contact data base such as Gmail with a “contacts” tab, this is a great place to gather all the people you know. Input their name, email and phone and group them into your Friends of Keith ( use your name)

This takes time and hard to do, but it will pay off. This will be your sphere of influence (SOI) database. It will have two purposes:

Your “announcement party” invitees when first joining National.
Monthly “Real Estate in a Minute” emails you send out with interesting information about Real Estate.

When you get your sphere list set up, put them in a folder in your computer. Then when emailing, address it to yourself and add that folder of names under bcc. You will be emailing them monthly with interesting information about Real Estate with subject line “Real Estate in a Minute”. Your email body opens with: Friends of <your first name>.

Trigger points are below, but you may know more. It’s not about selling or convincing them of anything, it’s about passive marketing to remind them that you are a Realtor.

After you gather everyone you think you know, go thru this list to add to it.

From your old job?
From school or college?
Those from your favorite sports or hobbies?
From your church?
From your civic activities?
Who is your landlord?
Who is your mortgage people?
Who you know from where you use to live?
Friend of your spouse, your children?
From your lodge or club?
Who sold you automobile?
Who takes care of your car’s repairs?
Who checks you out at the grocery?
Who sold you your wedding ring?
Who fixes your watch, or things in the garage?
Who sold you your dog?
Who sells you something from a store you frequent?
Who do you know running for office or campaigning for them?
Who is your painter?
Who manages your local theatre?
Who is your local veterinarian?
Do you know an insurance salesman?
Who is your used car dealer?
Who repaired or installed awnings, storm, windows, screens?
Who sold you insurance?
Who is your doctor?
Who is your druggist?
Who is your dentist?
Who is your lawyer?
Who heads your local veterans’ organization?
Who is your son’s or daughter’s scoutmaster?
Who sold you your radio, piano, television?
Who gives your children music lessons?
Who do you go to for pictures?
Who are your best lunch friends?
Who are your buddies from the military?
Who heads your local parent-teacher association?
Who sold you furniture?
Who runs the storage lot for your other things?
Who does your dry cleaning, your laundry?
Who sold you your eyeglasses?
Who is your florist?
Who is your family undertaker?
Who is your local Chief of Police?
Who is your Chief of your local fire department?
Who is your Stockbroker?
Who at the local school did you contribute to?
Who sold you something for your home?
Who worked on your house?
Who sold you your fence or lawnmower?
Who specializes in cleaning or fixing around the house?
Who is your mail man?
Who serves your lunch when eating out?
Who cuts your hair?
Who cuts your spouse’s hair?
Who do you know from the Chamber of Commerce?
Who is your best friend?
Who helps you from your other job?
Who is the principal of your local high school?
Who do you know who lives across the country? (yes, them too)
Who does your plumbing?
Who drives a truck you know?
Who reupholstered your chair?
Who have you talked to for help at Home Depot?
Who did you buy firewood from?
Who does your income taxes?
Who manicures your nails?
Who was your best man or maid of honor?
Who was at your wedding or party?
Who lives next door to you or in the neighborhood?
Who was the bride or groom at the last wedding you attended?
Who has a son or daughter you know? Who is graduating from high school?
When you have things repaired in your house, who do you use regularly?
What local restaurants or business owners do you know?