Email Signature – Best Practices
Your National Realty email signature is one of the least expensive ways of promoting yourself without the need for aggressive advertising. As a National Realty agent, your email signature is a reflection of you and what you do for a living, so make it as professional-looking as possible. Here are some common errors you should avoid to make sure that it remains an asset to your business.
Keep it short and sweet. 4 to 6 lines should do. The goal of your email signature is to reinforce the fact that you are a Realtor and to allow easy communication between you and your business contacts.
Make it visible. Use the standard signature delimiter (–) to separate your signature from the email body text. As an example:
–
John Smith
Realtor | National Realty
Direct (703)
(703)860-4600 ext. 444
Keith@NationalRealty.biz
www.nationalrealty.biz ( or put in your own website)
LinkedIn: linkedin.com/in/linkedinname | Facebook: facebook.com/facebookname
Include: your name, Realtor or Realtor Associate, National Realty, your cell number, your office number with ext. (which will forward to your cell) your website and email address.
In italics above your signature line in smaller print you should have
I appreciate referrals
Make it visible. Use the standard signature delimiter (– ) to separate your signature from the email body text and  help your signature get recognized as such by email clients. As an example:
–
John Smith
Broker | John Smith Real Estate Group
888-888-0000 | john@jsrealestategroup.com |www.jsrealestategroup.com
LinkedIn: linkedin.com/in/linkedinname | Facebook: facebook.com/facebookname
Style and format matter. Even if you want your email signature to standout, you shouldn’t go overboard on the style. Use a consistent font and make sure the size is readable. Also, avoid animated graphics. Double check your HTML formatting because it may not appear the same for everyone. Test how it looks on different email clients, both on your computer and on mobile/tablet screens.
Adding images, graphics, and logos will increase the overall email file size dramatically. There are also many email clients who block images or load them as attachments by default, so your reader may not be seeing exactly what you think they are. Remember that your contact info cannot be copied from an image, nor is your website link itself clickable from an image. Plain text emails have a higher proven open rate and are far less likely to end up in the dreaded spam folder. So don’t use unnecessary graphics. Email clients don’t always display graphics automatically so a text link is always best.
When emailing from your cell phone: Here are the steps to getting rid of that irritating phrase: ‘Sent from my iPhone’
- Click ‘Settings’ on your home screen
- Click ‘Mail, Contacts, Calendars’
- Click ‘Signature’
- Decide if this new signature will apply to ‘All Accounts’ or one specific account
- Delete the default and add your signature
Your image is key to looking professional. Your signature line = you. So work on it looking its best!