Listing Checklist
1) Pull up tax record on house from Matrix
2) Pull up past Solds and see if your subject house is there
3) Familiarize yourself with homes for Sale and Sold nearby
4) Pull up comparable “For Sales” and go see them.
5) Compare houses and price your listing below neighbor’s.
Ex: If you find a neighboring house for $500k but yours is even better, do not price yours at $510k. Price in under $500k. Buyers compare and make offer on the one that’s a deal! Over pricing does not sell and you are blamed.
6) Initial each listing agreement page and changes along w/ signature.
7) Order HOA email documents
8) Complete Case Processing Sheet on www.nat22.com
9) Get your personal directional signs ordered thru the office
10) Directional sign it to death. Put them everywhere
11) For EZ Keystone data entry -Take notes. Type flooring etc.
12) Sign up for Docu-sign to save you drive time.
13) Enter exciting remarks, Not 3 bdrm. 2bath close to shopping
14) Use only the best pictures to encourage buyer to visit
15) Use free Showing Time for showing access
16) Order Sign Post up thru www.nat22.com
17) Register lockbox thru Sentri-lock with the subject’s address
18) Put lock box on front door with key inside
19) House should be as clean as possible
20) Brochure made for buyers to pick up at house.
MLS print out / Bullet points page of best features / Finance fliers from Lender Andy / MBH Settlement flier from Shannon
21) Open House Sundays
22) Invite neighbors to see house for wine and cheese party one hour before the public Open House
23) Brokers Open- Tuesday. Ask MBH Shannon for help
24) Host a neighborhood picnic and tell them about your listing.
25) Order Just listed / Just Sold cards. (helps sell the house and may get you another listing) Go to www.nat22.com under Preferred Vendors Cluster Communications for help
26) Go to www.usps.com under Business, click EDDM program.
Watch their video to learn about very cheap mailouts. To implement: Cluster Communications at www.nat22.com
27) Create a website for the house. Go to www.nat22.com page half way down to cheap domains.
28) Email your sphere a link to your listing with the question “do you know anyone looking for a great house?”
29) Be excited about your listing to everyone you meet. Your sphere of influence thru email with link / PTA / Soccer/ Cleaners
/Chamber of Commerce / Meet up groups / Facebook / Any group.
Ask if they know anyone looking for a nice home you just listed?
Keystone Data input:
Put in Keystone under documents:
- Signed Property disclosure form
- Your brochure
- Finance flier from Lender Andy on monthly payments
- Floorplans etc. seller may have provided
- Copy of 2nd page of listing agreement with conveyances
- Copy of 3rd page of listing agreement with utilities
Your Support Team:
Keith or Paul with questions. Call the office.
Roger West (Company Instructor and experienced agent) 703-307-
3208 to take pictures, uploading and general help. If the house goes to settlement he charges $150
Lender Andy Sikora 703-505-2999 provides finance paperwork for your listing brochure in the house. Free.
MBH Settlement -Shannon Doyle 703-201-1535 can help you with
Brokers Opens. Free.