Marketing Plan of Action 2
National Realty is based in Northern Virginia. This is not a multi-level corporate entity where your home is just another number. At the same time it is not such a small company that you don’t have a structure of a precise marketing plan. But at National Realty your home will stand out. It will receive maximum marketing along with my personal promise to implement and follow up on all avenues. A promise to be active and keep you informed of our progress.
No marketing campaign should be acceptable, if you are not able to be found on the Internet.
It is estimated that 98% of all home searches begin with the Internet. So if you list with a company not at the top of the search engines, you missed this group. National Realty dominates in this area. It’s easy to compare us. Other companies may not even be #1 when you search their company name. National Realty will usually be #1 or on the first page.
National Realty is all over the Internet: National Realty is:
Usually #1 but otherwise on page 1 for frequently used Real Estate phrase searches since 2003.
Usually #1 but otherwise on page 1 for Real Estate related websites such as Craigslist Oodle, Homes, Realtor.com etc.
Advertises your listing to all Realtors on the Multiple Listing System with maximum number of photos and virtual tour.
Direct Mail campaign thru a focused detailed demographic study for most effective addresses.
Network Mixers and Social Media campaign.
Neighborhood canvassing thru a door to door campaign, followed by fliers, followed by VIP lunch tour of home and additional direct mail marketing.
All past clients and customers will be emailed your listing for leads within their spheres of influence.
At National Realty our 100 agents will assist along with Owners of the company to broadcast your listing. This is compared to the large corporate companies, who may not even be headquartered in the State
All Realtors local to your listing will receive your listing information.
Brokers Open to invite all Realtors in to house for lunch and tour of home.
Property Brochure with gorgeous pictures of your home.
Virtual Tour and your own www.yourhome.com
Financial portfolio for prospective buyers on what it takes to buy your home.
Estimated Net proceeds shall be provided so you know your bottom line.
Office building billboard on Reston Parkway; Visible to 50,000 cars per day according to VDOT.
Open Houses and Washington Post ads will be done, but also Web Newspaper advertising.
Post Sign and multiple directionals with my personal cell phone on every sign.
A plan for Home Enhancement ideas will be provided.
A brief YouTube Video of your home to entice viewers to call for more information.
Decorative information cards throughout home pointing out special features.
“Preparing Your Home for the Buyers Eye”- DVD provided to help shine your home.
Communication with all Realtors that show your home and weekly feedback updates.
Bottom line: You have sincere commitment! I will work hard. I will implement all our unique resources. I will be determined, but most important, I care about you and will keep you well informed.